Context:

Nowadays, Everything is content, storytelling & proper marketing to promote your company and product online is key. This young up and coming jewelry business needs to boost sails quickly if she wants to stay in business.

Challenge:

The jewelry collection being promoted has an audacious design and is relatively expensive for typical jewelry promoted on social media, targeting the proper audience was challenging. But studying our juwelers current customers and similar online products enabled us to make a customer profile.

Solution:

With over 10 years of existence, our company has build a certain expertise to produce targeted content and strategic online marketing campaign. We produced video & photographic content with hired models fitting the jewelers targeted customer base and ran budgeted campaign on Instagram. We commissioned influencer ‘s fitting the targeted demographic & ran an influencer’s campaign on Tik Tok.

Benefit:

By targeting the proper demographic, on the most visited platforms, during the right period within the defined budget we were extremely effective driving traffic to the jeweler’s Shopify webshop.

Results:

The whole collection was sold out within 3 months of intensive campaign with Christmas & Valentine day periods being our biggest hit. Today this returning customers is an established thriving brand and we are currently preparing a new campaign for her new collection.