Context:
Our client, a SME with a high end children toys store located in an upper neighborhood in Brussels with a well known brand of toys, desires to enter the online sales space but lacks the know how.

Challenge:
Sales are declining at the Shop, the European made, high quality wood toys, with a reputable, recognisable brand, once a children & parents favourite, have been replaced by cheaper wood & plastic versions made and coming from elsewhere. Also tablets and other digital entertainments have also strongly contributed to sales decline averaging 8% the last three years, further all costs of doing business are rising….

Solution:

After being contacted by the owners, we:

• Conducted an in-depth product audit and customer analysis.

• Assisted our customer to set up a seller account & online store with Amazon & Shopify.

• Assisted our customer to set up a business IG account.

• Selected key products sold by our clients which our analysis showed where doing well on Amazon.

• Created content & conducted an influencer marketing campaign targeting their customer base with a click to buy.

• Created content & conducted a marketing campaign on Instagram & Facebook targeting their customer base with a click to buy.

Benefit

We increased the customer’s base & reach from a tiny neighborhood in Brussels, to Belgium, Europe & the World. We increased the product visibility from a couple of windows to the entire Globe. We matched an existing online demand on Amazon marketplace with our client brand & products offering.

Result

Having an online presence on Shopify & Amazon, and running regular online campaign resulted in an increase in sales of 23% that year first the first time in three years. This returning client’s remains one of our best success story.

*Fulfilled By Merchant.